Tag Archives: Total Cost of Ownership

Don’t Pass (Up) the Buck: Understanding Total Cost of Ownership Leads to Long-Term Savings

Black Friday shopping

I came across a (timely) PBS blog post the other day entitled: “Dan Ariely: Why our Brains Might not be Able to Resist Black Friday”. The first sentence of the post was effective in altering expectations of what the blog was about: “Well, in the best tradition of bait-and-switch, this is Duke behavioral psychologist Dan […]